Designed YouTube AI brand
- Company
- YouTube
- Role
- Motion & Brand Designer
- Year
- 2025
Challenge
Give emerging AI experiences a distinct expression while keeping them native to the YouTube brand.
Contribution
Explored visual territories, motion principles, and practical applications across product and marketing moments.
Process media
Detail media
Outcome
Established a cohesive direction that made AI features feel expressive, understandable, and connected to YouTube.