Baton branding & product surfaces

Company
Baton
Role
Product & Visual Designer
Year
2024

Challenge

Give Baton a coherent brand and product language across marketing, acquisition, and the everyday creator experience.

Contribution

Owned brand-facing surfaces and shipping product UI: landing page, App Store cards, studio empty states, menus, ratings, onboarding, and Wrapped.
Process media
Detail media

Outcome

Shipped a cohesive set of brand and product surfaces that made Baton clearer at first glance and more usable day to day.