Baton branding & product surfaces
- Company
- Baton
- Role
- Product & Visual Designer
- Year
- 2025
Landing page
A product landing page that balances credibility, personality, and a clear path to action — from IA and visual direction through responsive front-end.
Remix start screen
An empty remix workspace that turns a blank start into a clear first step — oriented around education and activation.
AppStore Cards
A short App Store card sequence that communicates value and personality inside a tightly constrained canvas.
Pop ups
In-product pop-ups timed to ask for ratings and shares when it feels natural — not interruptive.
Onboarding
Reduced confusion and abandonment across a multi-step setup. Audited the funnel, simplified decisions, redesigned key steps, and partnered with engineering through launch — increasing completion by 40%.
Wrapped
Turned product data into a personal, shareable story. Created the narrative structure, visual system, transitions, and production-ready screens.
Paywall
Redesigned paywall screen to increase subscriber count by 50%
Outcome
Shipped a cohesive set of brand and product surfaces that made Baton clearer at first glance and more usable day to day.
















