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Baton branding & product surfaces

Company
Baton
Role
Product & Visual Designer
Year
2025

Landing page

A product landing page that balances credibility, personality, and a clear path to action — from IA and visual direction through responsive front-end.
Before
Before
After
After

Three dot menu

A consolidated overflow menu that keeps important actions reachable without burying them in inconsistent patterns.

Remix start screen

An empty remix workspace that turns a blank start into a clear first step — oriented around education and activation.
  • App Store card 1
  • App Store card 2
  • App Store card 3
  • App Store card 4
  • App Store card 5
  • App Store card 6
  • App Store card 7
  • App Store card 8
  • App Store card 9
  • App Store card 10

AppStore Cards

A short App Store card sequence that communicates value and personality inside a tightly constrained canvas.

Pop ups

In-product pop-ups timed to ask for ratings and shares when it feels natural — not interruptive.

Onboarding

Reduced confusion and abandonment across a multi-step setup. Audited the funnel, simplified decisions, redesigned key steps, and partnered with engineering through launch — increasing completion by 40%.

Wrapped

Turned product data into a personal, shareable story. Created the narrative structure, visual system, transitions, and production-ready screens.

Paywall

Redesigned paywall screen to increase subscriber count by 50%

Outcome

Shipped a cohesive set of brand and product surfaces that made Baton clearer at first glance and more usable day to day.